Some Stupid Marketeer
Sounds easy. Bit of advertising, some market research, talk to the designers and hey presto, Bob's your zygotic mynki, you've done your marketing, made money and can go off and do it again.
Today though, I've learned to appreciate how hard it can be. Now obviously, the best way to appreciate the skill it takes to carry on a trade is to see somebody do it spectacularly badly. Well today, I've done exactly that.
I came home from work to find, as usual, a menu from a Chinese food delivery company. (I get dozens of those every week). This one though is from a Chinese restaurant in the Great Cambridge Road and some stupid marketeer has named it....
...wait for it...
I mean, unless all its customers really are smack heads, who on earth is going to buy from someone called "Chasing Dragon"? Not me, that's for sure.