Wednesday, May 16, 2007

Some Stupid Marketeer

Y'know (and Carien's not going to be happy to read this), I've always thought marketing was an easy job. On the one hand, you have people with stuff they want to sell. On the other hand, you have people who want to buy the stuff the first lot of people want to sell. The Marketeer's job is to find the people who want to buy the stuff the Marketeer's clients want to sell.

Sounds easy. Bit of advertising, some market research, talk to the designers and hey presto, Bob's your zygotic mynki, you've done your marketing, made money and can go off and do it again.

Today though, I've learned to appreciate how hard it can be. Now obviously, the best way to appreciate the skill it takes to carry on a trade is to see somebody do it spectacularly badly. Well today, I've done exactly that.

I came home from work to find, as usual, a menu from a Chinese food delivery company. (I get dozens of those every week). This one though is from a Chinese restaurant in the Great Cambridge Road and some stupid marketeer has named it....

...wait for it...


I mean, unless all its customers really are smack heads, who on earth is going to buy from someone called "Chasing Dragon"? Not me, that's for sure.